Do the inconsistencies of texted fArsi annoy you? These ten quick rules simplify Persian texting and make it accessible to a global audience.

You can read Persian today.  At first it seems intimidating, but the code is easy to crack.  Read right to left; only 32 letters, and a simple semi-cursive script.  Check it out! One post explains ALL!

Persian-English Magnetic Word Play kits will help you bond with the Persian (a.k.a. Farsi) language. The kits are fun and educational and spark creativity! They are great for any level of language ability. Each kit has different words chosen around a theme.

There’s this guy I know who says, “it’s all good.”

Is it?

Zendegi - A poem by sohrAb sepehri. Sung by shahrAm nAzeri.

So, apparently you can take magnets on the road and high seas.

Vsauce asks “Why are Bad Words Bad?” And John Astin wins a cussing contest.

Persian was once the Lingua Franca of the civilized world.  Today, its variants are spoken in few countries, and as native speakers migrate from those countries, their children and grandchildren are losing the language. Is there a way to reverse this trend?  YES!  It requires conscious effort, strategy, some apps, and FUN!

It started out as a trilogy.  “What’s a trilogy?”  Setareh said.  “A story with three parts,”  I said.  “What?!  That’s nothing.  Let’s do four parts.  What’s the word for four parts?”  she asked.

Ladies man, man’s man, Beshkan.  Magnet man?

In which we look at the letters of the Persian alphabet as cheerleaders who come together to form a word/pyramid.  This post inspired by my niece, Best Cheerleader Ever!

My pet peeve: the way people mispronounce “Babak”.  Here’s a quick fix, and it leads straight to the fabulous #textingfArsi protocol.

“Language was invented for one reason.  To woo.  And in that endeavor - laziness will not do.”

A beetle dresses up and goes on the road in search of a husband who won’t beat her.

At last! A translation of Kent Keith’s “Paradoxical Commandments” in Persian! Translated with the collaboration of Dr. Razani and Ms. Javadpour.

My mission in life:  To get everyone I meet to say “frog” in Persian.

UPDATE:  Thank you to everyone for participating in the Indiegogo Campaign last December.  We got up to $3,005!!!  Alas, not enough to green light the reboot.  Sign up on the form in the sidebar to get on the list for the next campaign.  This time we’ll do it right!  When we get 300 people signed up who we know want the fabulous magnets - we’ll re-launch.  Spread the word!  More info on the campaign below.  Your feedback welcome!

Take your magnets on the road!